Notion Statistics: Growth, Revenue & More (2024)

Published on

December 3, 2024

Launched in 2016, Notion is one of the most loved note-taking apps online.

Notion managed to climb its way to the top of every list ranking the best no-code apps and note-taking apps thanks to its huge advantages over its competitors.

The app quickly turned into a life-style for more than just meeting notes. Now you see people using Notion for studying, organising, website building, and more.

There's just so much that you can achieve with the power of this minimalistic, free, and no-code app that began as an online diary where you used to take notes.

Notion basically became synonymous with productivity and note-taking, as you can see on the Google Trend chart below.

In this post, you'll find the most useful information that you want to know about Notion in 2024.

We'll now go through Notion's numbers, including: users, revenue, employees, competitors and so on.

Without any further ado, let's see what Notion achieved and how they've shocked the world.

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Updated and New Stats for 2024:

Let's first have a look at what Notion does best. To do so, we've prepared this compressed list with only the most important information about Notion:

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User Growth: As of 2024, Notion has surpassed 100 million users globally, a significant jump from earlier numbers. This milestone highlights its widespread adoption and appeal across personal and professional use cases
Revenue and Valuation: Notion’s annual revenue is now estimated at $300 million, showcasing impressive growth from $3 million in 2019. Additionally, its valuation stands at $10 billion
User Demographics: The United States accounts for the largest share of Notion users, representing 22% of the total. Other key markets include the United Kingdom (7%), Canada (5.7%), and India (5%)
Corporate Adoption: Notion AI has significantly contributed to workplace adoption. In 2023, the ratio of individual to company customers shifted from 90:10 to 50:50, indicating broader enterprise penetration
Employee Count: The number of employees at Notion has grown to over 600 in 2024, nearly doubling from previous years

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Notion’s Growth and Financial Performance

Website traffic is a great metric for growth. If we check Notion's website traffic, we can see its huge success over the last two years. Notion grew its organic monthly traffic from 1.5 million in June 2022, to 6.9 million in June, 2024. That is well over 4x growth.

Notion Valuation

The company’s valuation has reached a remarkable $10 billion in 2024. This reflects investor confidence and Notion's market dominance in the productivity app sector

Revenue Generation

Notion’s annual revenue stands at $67.2 million, with a steady growth rate. Its revenue model relies on subscriptions, leveraging a SaaS approach that ensures a consistent income stream from its loyal user base

Funding History

Since its founding, Notion has raised substantial funding, amounting to approximately $340-350 million. The latest funding rounds have significantly contributed to its expansion and enhancement of product offerings

Profitability

While specific profitability details are closely guarded, Notion’s consistent revenue growth and efficient operational model suggest a positive financial trajectory

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User Demographics and Engagement

User Base

Notion serves a diverse user base primarily aged between 17-35 years. Its appeal to students, professionals, and enterprises alike demonstrates its versatile application

Monthly Active Users

With over 4 million active users monthly, Notion maintains a high engagement rate, crucial for sustaining its growth and user retention

Employee Insights

Notion's workforce has grown to nearly 400 employees in 2024. This expansion supports its ongoing development and scaling efforts

Competitive Landscape

Notion faces competition from established players like Evernote, OneNote, and emerging tools such as Obsidian and Roam Research. However, Notion's unique blend of note-taking, database management, and project collaboration gives it a competitive edge (Techopedia)

Future Prospects: The AI Integration Plan

Notion aims to transform into an "everything AI app," as highlighted in a recent Forbes article. This ambitious plan includes integrating advanced AI capabilities to enhance user experience, automate tasks, and provide intelligent recommendations, setting Notion apart in the crowded productivity app market

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How did you find out about Notion?

We'd like to hear more about the way that you found Notion (and Simple.ink, if possible).

To do so, we've created this form where you can tell us how you found Notion.

Want to build a form like this yourself? We've got you covered our form builder, which is 100% free as well. Join Simple Notion Forms today!

Notion monthly active users

Notion is estimated to have over 4 million monthly active users, including their actual users and the people in communities like Twitter and Reddit.

How many people are on Notion?

At the moment, Notion has over 30 million users, out of which 4 million are subscribed (paid) users.

notion has 30 million users in 2022 — Notion has over 30 million users in 2024

Notion's growth isn't over yet. As we type these words, it's most likely that Notion's numbers go higher and higher.

Why? Because Notion is still a tool that's still growing, and it doesn't really plan on stopping yet.

The Notion community on Reddit

The r/Notion Subreddit has over 346,000 members at the moment, leaving their competitor's subreddit way behind, Evernote (having almost 20k members right now).

You can find almost 400,00 other people just like you in the Notion subreddit. It's a great community for those looking for Notion tips!

Fun fact: When making this article in 2021, r/Notion had 190,000 members. Fast-forward to June 2024, there are over 346,000 Notioneers in the community!

How many people pay for Notion

The currently-estimated number of people that pay for Notion is: 4 million users. There could be more or less users, but that's what most people believe at the moment.

While Notion doesn't tell people how many users they have, here's what we know from the CEO:

"Notion is seeing record signups every day."

Ivan Zhao, Notion's CEO.

This being said, we sure know that Notion keeps growing over and over again 🚀.

Want to find out more about the way Notion's plans work? We actually have a post where we explain everything about Notion's pricing and how the free/paid plans work.

Official Notion download numbers

Notion doesn't share their downloads, but you can look up Notion on Google Play, and you can see how the app has over 5 million downloads.

As a matter of fact, Notion's web app (the Notion.so website) is more popular than the installable app into your desktop or mobile device.

So then, the number of Google Play/iOS/desktop downloads represent the "more loyal" base of Notion users that would rather have the Notion app everywhere they go.

It's brilliant!

Notion download numbers compared to Evernote

Speaking of Google Play, we know the following about Notion and Evernote:

Notion has over 10 million downloads on Google Play.
Evernote has over 100 million downloads on Google Play.

Though, don't let this make you think that Notion is a bad tool. Evernote's numbers are so high because the app is older - it was launched in 2008.

As for Notion, we'll most probably see a huge growth in terms of downloads for the app in the upcoming years. Only time will tell!

Notion annual revenue

Notion sees their profit increasing with each new year. As of 2024, Notion makes at least $65 million/year.

How Notion makes money

Notion is a Software as a Service (SaaS). This means that they build a product, and their revenues comes from people that pay for their product either by month or by year.

Basically, Notion is an already-made product that requires little improvement.

They make money off of your monthly/annual subscription and it is a a sort of passive income as long as people don't unsubscribe.

Notion annual revenue (worldwide)

Notion is estimated to make around $70 million/year, having a total funding of $350 million.

In April 2020, Notion gained a funding round worth $50 million, with a valuation of $2 billion.

Notion managed to raise $275 million, founded by Coatue Management and Sequoia. Back then, Base10 Partners contributed to this funding as well.

Notion funding history

The company rejected any VC (venture capital) at first. When launching the app and seeing the success of the tool, Notion became a venture capital company.

Here's Notion's funding history:

This table was sourced from GetLaka. For more SaaS stats, have a look at companies on their website.

The amount of time spent in Notion

The average Notioneer spends about 2 hours a day in Notion. People that use Notion as their main organising app tend to spend from 3 to 4 hours a day in Notion.

Here's a list of average screen time in Notion according to different types of users:

Average user: 0-2 hours per day -> you use Notion to organise yourself.
Advanced user: 3-4 hours per day -> you organise yourself and build stuff in Notion.
Pro user: 6-8 hours per day -> you work in Notion all day long.

To track your time spent in Notion, make sure to set up Apple Screen Time or to get any app like Apple's Screen Time.

Regardless of the tool that you use to measure screen time, the only purpose is to track your time spent in Notion so you could see where you locate yourself on the list.

How many influencers Notion has

Surprisingly or not, Notion has only around 90 influencers, and they go under the name of 'Notion ambassadors', rather than 'Notion influencers'.

Here is a list of 10 popular Notion ambassadors (influencers):

Khe Hy (Twitter)
Linmi (Twitter)
The Notion Bar (Twitter)
Red Gregory (Twitter)
aNerdyNotioneer (Twitter)
Mathieu Céraline (Twitter)
Tom Littler (Twitter)
Tommy Barav (Twitter)
Fujita Saki (Twitter)
Jeremy Foucray (Twitter)

If you want to be added to this list, let us know and we're happy to add you here as well!

Simply click the live chat bubble in the bottom-right corner of the page and get in touch with our team, and we'll sort things out for you.

Why people used Notion in 2024

Notion has a lot of purposes, and that's why the app is loved so much.

Here's what people use Notion for in 2024:

Studying: Notion is 100% free for students, hence why a large of portion of their users are students. Above all, Notion is just perfect for students to help them organise and develop themselves.
Organising: The second portion of Notioneers use this app to organise their lives. Yes, lots of people live with Notion everyday just to help them think better and arrange their daily tasks. At the end of the day, this is one of the reasons they've made Notion.
Store information: Yet another smart way to use Notion is to store your information. Lots of people would rather make a page where they keep stuff like their documents, their car's VIN numbers, passwords, and so on, because Notion is a safe tool when it comes down to storing data.
Work: Some people work in places that implemented Notion in their library of apps that employees must use, and some other people simply prefer choosing Notion to organise themselves.
Resumé/CV: Notion's simplicity allows you to build a minimalistic-looking CV (resumé), and most choose Notion for their CVs. We also have a CV website builder at Simple.ink.
Website building: Ever noticed how Notion pages tend to look like websites? There are lots of peole who live to make websites out of Notion pages.
Project management: No better way to arrange the ideas for your upcomming star-up project thank making a table in Notion. Being able to invite people to your Notion pages gives people the confidence of managing projects in this tool as well.
Notes: This has to be the most obvious reason why people use Notion, thanks to its simplicity and to the ease of using this tool. The word 'Notes' is pretty much in Notion's name.
Stats and analytics: Being able to make customisable tables in Notion, people love to import their analytics in Notion databases.
Everything: Once you get used to Notion, you pretty much start using it for everything. That's why we've previously said that Notion became a lifestyle.

There you go! These are the 10 most popular purposes for Notion in 2024. How do you use Notion?

Apps that work best with Notion

We'll let you decide that. There are many apps that you can connect and integrate in Notion.

The accessability and the amount of tuning that you can do to Notion is impressive!

Top 10 note-taking apps of all time

On a list with only the best-arted note-taking apps, Notion is definitely in the top 3 tools.

Ever since the early days, Notion saw a lot of growth. For the most part, their numbers didn't back down, so that means that people really got into Notion.

Notion's competitors

There are quite a few competitors for Notion, but out of all, Notion still manages to be in the top 3 most loved apps thanks to its simplicity.

notion competitors — Notion's 7 most popular competitors

Here's a list of Notion's greatest competitors in 2024:

OneNote
Evernote
AppleNotes
Google Docs
Obsidian
Google Keep
Ulysses

Since this is a blog post where we speak about Notion's statistics, we're not going to go to into detail about any of those apps.

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Why Notion is Leading the Market

Notion’s unique combination of note-taking, project management, and AI features sets it apart from competitors. Features like Notion AI, introduced in 2023, help users summarize content, enhance writing, and manage tasks effectively. Its broad applicability makes it suitable for individuals, small teams, and large corporations alike.

Notion's Role in the Creator Economy

Many creators and small businesses are building successful ventures using Notion. Some have earned over $1 million by selling Notion templates and tools, a testament to its flexibility and monetization potential.

Predictions for Future Growth

With plans to continue innovating and reaching 1 billion users, Notion is expected to deepen its impact through AI-powered tools, integrations with other software, and community-driven content. Its trajectory suggests it will remain a major player in productivity tools.

Challenges and Opportunities

As competition in the productivity space heats up, Notion must continue innovating to retain its edge. Challenges such as maintaining usability while adding features and expanding globally will be critical for future success.

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Conclusion

This was the list with Notion's stats for 2024. We tried to cover as many details as possible.

As Notion keeps growing, we'll be back to update this list as soon as possible, as much as we'll be back in the upcoming years with stats for Notion.

We're trying to share only the most accurate information. If you found any misleading information in this post, please make sure to contact us.

The best way to reach out to us is via live chat, by clicking the blue bubble in the bottom-right corner of any page on our website.

For more Notion content, make sure to check our Notion tutorials, where we teach people how to get the most out of Notion.

Thanks for stopping by!

About the author

Ch David

Ch David is the co-founder and Simple.ink, and is in charge of the library of Notion tutorials, where lots of of free guides on how to use Notion and Simple.ink are published all the time. Learn how to use Simple.ink and how to get the most out of your Notion-built tools with David and the team.